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Tuesday, April 12, 2005

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MARKETING

STRATEGY


KFC plans outlets in Kolkata, Hyderabad
Quick service chain Kentucky Fried Chicken (KFC) is stepping up the scale of Indian operations and is all set to take the number of outlets from five now to 12-15 by the end of the year. Over the next few months, the company will set up shop in ... More

Hard Rock Café to enter India; first outlet in Mumbai by Sept
THE country's food and entertainment retail business is set to rock, literally. The $426 million Hard Rock Café, an influential premium brand with rock n' roll sensibility at its core, is foraying into India with its first outlet slated to come ... More

ADVERTISING


DY&R's Everest set for makeover
EVEREST Integrated Communications, the Dentsu Young & Rubicam Company (DY&R) group agency, will re-launch its corporate image by unveiling a new identity by April-end.The agency recently shifted to a new premise in Mumbai. The image changeo More

RETAILING


Retail stores rework value propositions
THE retail sector may be attracting large-scale investments, but some retailers are closing down ventures to rework either the value proposition or the retail format. While some are moving away from malls to start their own exclusive stores, ... More

ONLINE MARKETING


Pochampally silks online
THE well-known silk sarees with Pochampally brand would now be available online. Encouraged by the recent protection of the brand under the Geographical Indications (GI), the weavers are trying to aggressively market their products. Customers ... More

STANDARDS & BENCHMARKS


FDA asks Dabur to list baby oil ingredients
THERE has been a slight twist in the baby oil tale. Dabur India has been issued a notice by the Maharashtra Food and Drug Administration (FDA) on its Dabur Baby Olive Oil. But this is different from the FDA's slew of recent notices to ... More

TRENDS


Washington apples sweeten South palate
IMPORTED apples have gained a firm foothold in the markets here - not just in the metropolises but also in the smaller towns. In line with this trend, Washington Apple Commission, a US-based agency that promotes apple exports from the ... More
Brand Quest


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In Depth

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Looking back
Apr. 3-Apr. 9
Pharma MNCs likely to tighten hold on patents

Consumers' purse in for a squeeze

FDA hopes to put lid on `baby oils' issue soon

CDMA mobile subscriber base dips — Bharti overtakes Reliance as top operator

Which is the largest selling car? Read the fine print


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