Financial Daily from THE HINDU group of publications
Friday, Apr 15, 2005
Financial Daily from THE HINDU group of publications Friday, Apr 15, 2005 |
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Marketing
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Channels and Franchises TCL India plans 100 brand showrooms thru franchisee route Nirmal D. Menon
Mumbai , April 14 TCL Holdings India, a subsidiary of Chinese major TCL Corporation, is the crouching tiger of consumer electronics business. It has lined up marketing plans on back of competent sales figures, a company executive said. The company sold around 1,18,000 colour TVs during September-December 2004. The company was launched in September, and since then could achieve sales estimated at Rs 89 crore. TCL India plans to set up 100 brand showrooms through the franchisee route by the end of this year, besides beefing up the existing network of 3,875 dealers and distributors. "These brand showrooms will be located across the metros and upcoming cities," Mr A Gopal Krishna, Vice-President, Sales & Marketing, told Business Line. It has set a target of being among the top three consumer durables brands in five years and has earmarked Rs 100 crore of marketing expense for the calendar 2005. "Our strategy is to build the brand, chase focused markets, and extend white goods category," Mr Krishna said. The company will launch its range of IT products, mobile phones and microwaves, and some more by May. Their existing portfolio includes CTVs, DVDs, air-conditioners and washing machines. TCL is eyeing a 7 per cent market share for CTVs. "We have set a sales target of 6.5 lakh CTVs by end of this year," Mr Krishna said while adding that he hopes to sell four lakh DVDs and two lakh units of white goods including air-conditioners, washing machines and microwave ovens. TCL India will also cash in on the economies of scale achieved by TCL Corporation's tie up with Thomson last year to be the largest CTV manufacturer in the world, a company executive pointed out.
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