Financial Daily from THE HINDU group of publications
Friday, Apr 15, 2005
Financial Daily from THE HINDU group of publications Friday, Apr 15, 2005 |
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Marketing
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New Products & Services Absolut Vanilla unveiled Our Bureau
New Delhi , April 14 ABSOLUT Vodka today launched Absolut Vanilla in India. Speaking on the occasion, Mr Andrew McDonald, Area Director, Asia-Pacific for V&S Absolut Spirits, said "Absolut Vanilla has received an overwhelming response worldwide. The white spirits market in India, which was once considered nascent, is growing at 20-30 per cent. This goes to show that Vodka drinking is slowly coming of age in metropolitan India. Inspired by this we have decided to launch Absolut Vanilla". Absolut Vanilla tastes of vanilla, along with a hint of butterscotch and dark chocolate.
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