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KOCHI: BPL Mobile on Friday announced the launch of caller ring tune (CRT) service in the State. With this, over 3.9 lakh BPL Mobile subscribers in the State stand to benefit from BPL Mobile's advanced network to decide what a caller will hear during the interconnection, instead of the legacy of electronic call connection tone.

Commenting on the launch, Mr Mohamed Saleem, Chief Operating Officer (South) said: "This launch vindicates our commitment to provide the best of the cutting edge technological innovations to our subscribers, enabling them to take a break from the traditional ring back tones. Now with CRT we present our subscribers the newest trend in cell phone personalisation and it has been aptly branded My FX."

This will go a long way in attracting new users and enhance existing consumer loyalty through compelling competitive differentiators, he added.

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