• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Ambar Singh Roy

Kolkata , April 15

THE Kolkata-headquartered Sureka Group, in association with the Farinni Group and Mr Mayur Sheth, a US citizen of Indian origin, is setting up the first silver jewellery unit at Manikanchan, which is India's first greenfield special economic zone dedicated to the gems and jewellery industry and is located at the Salt Lake Electronics Complex here.

The fully-automated project, which will be implemented in two phases, will entail an investment of Rs 20 crore, according to Mr Pradeep Sureka, Director of the Sureka Group and Director of Silver Charms & Jewellery Pvt Ltd, the company that is setting up the silver jewellery export unit.

Mr Sureka said the unit was being set up with technical guidance from Mr Tyler Teague of the US, one of the leading consultants to the jewellery trade worldwide. Training of the design team and the workers is underway and commercial production — 50 kg of silver per day — from the first phase was expected to begin from July this year. Already, the company is in the process of sending select designs for the approval of the end suppliers of the products in markets in the US, Europe and Japan.

The CAD/CAM division of the factory has engaged designers who together have the potential to generate 2,000-3,000 designs per year. "Most of the jewellery manufacturing units thrive on handmade jewellery. Our factory is a fully air-conditioned, modern, machine-made jewellery unit", he said.

According to him, the machinery for the unit has been sourced from the US, Germany and Taiwan even as the raw material required would be obtained from MMTC Ltd and imported sources.

Mr Sureka said marketing tie-ups had been entered into with Allan Bell of New Mexico and Firemountain of Portland, among others. "We are hopeful of positioning our products in the overseas markets well before the Christmas season. As such, in the forthcoming festive season alone, we hope to generate a turnover of Rs 10 crore. Hopefully, in the next 2-3 years, we shall be able to generate an export turnover of around Rs 70 crore annually, Mr Sureka said.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Bosch to launch `do-it-yourself' tools next month

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line