The Hindu Business Line : Amitabh, Unicef's goodwill ambassador

"Amitabh has a star power to illuminate the lives of millions of children who are living in dire circumstances. We look forward to a long collaboration with him and we feel honoured to have him as part of the UNICEF family," said the Executive Director, Ms Carol Bellamy.

As a UNICEF goodwill ambassador, Mr Bachchan's special areas of focus will be polio eradication and HIV/AIDS.

His role will include highlighting these issues with field visits, public appearances and speaking out on behalf of children.

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