The Hindu Business Line : Thursday, April 21, 2005

Hungama to launch shows this summer
HUNGAMA TV, the first 24-hour Hindi channel for kids, is launching a slew of programmes for the 4-14 year-olds this summer. Announcing this at a press conference here, Mr Ronnie Screwvala, CEO, UTV, said that this year would be an eventful one ... More

STRATEGY

Taj's biz buzz
FORTY-TWO-INCH plasma televisions in all its rooms, imported $500 ergonomic chairs, contemporary L-shaped work stations, steam baths instead of a traditional bath tub, new F&B concepts, well-equipped banquet halls with good sound and ... More

National Geographic Channel bid to stay relevant to viewers
"We have good growth rates in markets where the channel has already been repositioned." More

Yum! on expansion spree
YUM! Restaurants International is on an expansion drive. Nine years after setting foot in India, Yum! plans to add 36 outlets this year to the 98 Pizza Huts and six Kentucky Fried Chicken (KFC) restaurants operational across the country at ... More

Gigabyte in joint venture with D-Link to sell products
GIGABYTE Technology Co Ltd of Taiwan has drawn up major plans for India. The billion-dollar computer hardware company, through its joint venture with D-Link India Ltd, will launch laptops, LCD monitors and an entire range of computer ... More

INSIGHT

Making sense of numbers
BREAD and jam, beer and diapers, premium shirts and girls' toys. The first two items seem the most probable combination but the others too have proven compatibility. Beer and diapers, in an example that is now famous in marketing circles, ... More

Integrating brand management and corporate strategy
ALL companies emphasise the importance of marketing in general and branding in particular. However, while there is a lot of rhetoric, the truth is that in many boardrooms, marketing continues to remain on the sidelines. As Dr Erich ... More

The challenge of selling `marketing'
IF a kind angel came to the marketing chief of your company and said: Ask for three things most critical to your success, one of the wishes might well be: "Please make my CFO and CEO understand the true condition of marketing and how it ... More

Selling and non-selling
I HAVE always asked the oblique question. If there is selling at one end, is there something called non-selling at the other end of the spectrum? If there isn't something of this kind out there in our commercial lives as yet, is there a ... More

ADVERTISING

Mindset gets US award
HYDERABAD: Mindset:e.y.w Advertising, a Hyderabad-based advertising company, has won the USEPA (US Environmental Protection Agency) award for its awareness campaign on air pollution. The company designed the campaign for a non-governmental ... More

RETAILING

Centre passes IOC complaint against RIL to Maharashtra
THE Centre has passed on to the Maharashtra Government the Indian Oil Corporation complaint against Reliance Industries on marketing of diesel through retail outlets in and around Nagpur. Giving out this information in the Rajya Sabha today, ... More

Retailers see big potential in private labels
AFTER apparel, it is now the turn of fashion accessories, watches and even kitchen essentials such as spices and edible oils to sport the private label. The big names in retail industry are now all investing behind private labels, or brands ... More

Linc Pens opens second outlet in Kolkata
LINC Pen & Plastics Ltd, a leading manufacturer of writing instruments, has opened its second retail outlet in the city under the name "Just Linc." The outlet measuring over 300 sq.ft at Highland Park will have an array of writing instruments ... More

BRANDS

When insurers make their pitch
CHINTAMANI, the mascot of the middle class, has become a household name. Even kids are demanding toys modelled around his scraggly old figure. Thanks to him, ICICI Prudential now enjoys a brand recall of 92 per cent next to LIC's 97 per ... More

STANDARDS & BENCHMARKS

Strict penal provisions planned to make baby products safe
THE Government plans to make the penal provisions in the Drugs and Cosmetics Act more stringent to ensure safety of baby products. In a reply to supplementary questions during Question Hour in the Lok Sabha, the Health Minister, Dr Anbumani ... More

BOOKS

Advertising is typically criticised
WHASSUP this week? That's a new word to get listed in Longman's Dictionary, giving free publicity to Budweiser beer for the contribution to vocabulary, writes Chris Hackley in Advertising and Promotion, from Sage (More

NEW PRODUCTS & SERVICES

Archies sees craze for Geri collectibles from Waqt release
GREETING card and gifts manufacturer Archies is hoping that Bollywood mega-movie Waqt, starring Big B, Akshay Kumar and Priyanka Chopra, slated for release on Friday will set off the next craze for collectibles in the form of its latest ... More

Intel launches dual-core processor
COMPUTER geeks, gamers, video editors and digital designers are in for a big treat with the global chipmaker Intel launching its first dual-core processor here on Wednesday. The `pin-less' biscuit-sized processor would allow servers handle up ... More

Brand Quest

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