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Friday, April 22, 2005

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MARKETING

STRATEGY


Su-Raj Diamonds to focus on B2B segment
SU-RAJ Diamonds & Jewellery Ltd (SDJL), a manufacturer and exporter of plain and studded jewellery, plans to continue with its focus on the business-to-business (B2B) marketing of gold jewellery to tap the fast growing domestic and overseas ... More

Pyramid-Saimira group ties up with Taiwan company
CHENNAI-based Pyramid-Saimira group has signed a MoU with Delta Electronics Inc of Taiwan for "design, development and sourcing of projectors for digital cinema market in India". "E-cinema in India has, so far, been only talked about, but has ... More

ADVERTISING


Sellabration time
Advertisements don't just sell brands... they are expected to entertain viewers too. More

PROMOTIONS & OFFERS


Malaysia to unveil offbeat packages for Indian tourists
TOURISM Malaysia is to unveil a host of niche products for the Indian market, including `Fly and Drive,' `Golf' and `Home-stay' packages. The packages, which are primarily aimed at the Free Individual Traveller, are to be unveiled by the ... More

DIRECT MARKETING


Direct selling industry posts 30% growth
DESPITE huge potential for faster growth, the direct selling industry grew only at 30 per cent during 2004, as it was faced with challenges from fly-by-night operators and poor infrastructure. The industry recorded a turnover of Rs 2,400 crore ... More

RETAILING


Louis Philippe plans 50 outlets by 2007-08
LOUIS Philippe plans to tap the domestic market and will roll out 50 outlets by 2007-08 in 25 cities. Mr Vineesh Chadha, Brand Head, Louis Philippe, Madura Garments, said that the company had ramped up operations at one of its units in ... More

Books, music store chain Odyssey plans expansion
CHENNAI-BASED books and music store chain, Odyssey, is on an expansion drive. While the next one year will see its presence in cities such as Bangalore and tier-two towns such as Vishakapatnam and Vijaywada, the retail chain also plans to foray ... More

STANDARDS & BENCHMARKS


Pawar calls for global standards in milk processing
THE Union Minister for Agriculture, Animal Husbandry and Dairy Minister, Mr Sharad Pawar, has called for adoption of international standards for production and processing of milk. In World Trade Organisation regime, international trade is in ... More

OUTLOOK


Sara Lee to supply shoe-care range for major global markets
SARA Lee Household & Body Care India, a 100 per cent subsidiary of Sara Lee Corp, has become the global sourcing point for shoe-care products. The first product that is sourced out of India is the instant shoeshine sponge, called Kiwi ... More

NEW PRODUCTS & SERVICES


Titan launches gold & steel collection in Coimbatore
TITAN Industries Ltd has launched the gold & steel collection dual tone watches in Coimbatore. Speaking to Business Line here, Mr M. Chakrawarthy, Regional Sales Manager (South) of the company, said gold-plated watches enjoyed nearly 50 ... More
Brand Quest


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Top Stories
Sara Lee to supply shoe-care range for major global markets


Textile companies move to keep up with global trends

Pakistan may send rly officials here for training

Software czars, economists and other animals

Bank deposits losing favour with NRIs

Telecom firms ask TRAI to review order on roaming

Aircraft acquisition: AI board to meet in Mumbai on April 26

In Focus

BHEL Disinvestment
China's revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Apr. 10-Apr. 16
Ahill to widen garment range, enter Lanka

Indian cos going slow on promoting Valdecoxib

Sourav remains brand endorser, but new offers have to wait

Big FMCG brands regaining lost ground from low-priced warriors


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