Financial Daily from THE HINDU group of publications
Tuesday, Apr 26, 2005
Financial Daily from THE HINDU group of publications Tuesday, Apr 26, 2005 |
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Info-Tech
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Telecommunications Marketing - Strategy Hutch flags off `mobile' shops in Hyderabad Our Bureau
Mr Samuel Selvakumar, Operation Director, Hutchison Essar South, and Mr Hamir Bakshi, Chief Operating Officer, Hutch Essar South, during the launch of the Mobile Hutch Shop in Hyderabad on Monday. The Hutch Mobile Shop will provide customers with the same services as a Hutch shop at their doorstep . — A. Roy Chowdhury
Hyderabad , April 25 HUTCH, the cellular service provider, has flagged off the first in the series of three `Mobile Hutch Shops' here on Monday. Addressing a press conference after launching the mobile shop, Mr Samuel Selvakumar, Operations Director of Hutchison Essar South, said customers would get access to all the Hutch services, available at the regular shops, at the mobile units. Based in Hyderabad, Vijayawada and Visakhapatnam, the three vans would reach 150 towns covering a length of 100-200 km and two towns a day. Customers in the respective areas would get an SMS, giving details of the scheduled arrival and stay of the van. The company believed that the service provided the customers with flexibility to access the Hutch services. These vans would have pre-determined geographical areas and routes to cover. These were equipped with Global Packet Radio Service to provide online connectivity to facilitate billing services. Mr Hamir Bakshi, Chief Operating Officer (AP), said the company had a subscriber base of four lakh in Andhra Pradesh. The total market size was about 28 lakh.
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