Financial Daily from THE HINDU group of publications
Thursday, Apr 28, 2005
Financial Daily from THE HINDU group of publications Thursday, Apr 28, 2005 |
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Marketing
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Retailing Industry & Economy - Petroleum Shell India opens retail station in Chennai Our Bureau
A view of Shell India's petrol bunk in Chennai. — Bijoy Ghosh
Chennai , April 27 ON the busy and crowded Arcot Road in Vadapalani, sharing space with a row of offices and shopping complexes and film studios is Shell India's swanky new retail station, its first in Chennai and third in the country. The fuel station opened for business on Tuesday afternoon. Uniformed attendants wave in motorists — directing two-wheelers into a separate lane, autorickshaws into another lane and cars and other four-wheelers to other dispensing pumps. And, as you wait to fill in fuel, attendants spray a soapy liquid on to the windshield and clean it away. "The place looks new and big. So I thought I would give it a try," says Mr N. Sekar, working in a Government undertaking and a resident of the area, who came in his Maruti 800. Mr Arun, a manager in a film production company located in the area, says that the Shell logo is known all over the world and the station looks clean and orderly, as he drove away in his Hyundai Elantra after filling diesel at the station. The sleek fuel dispensers manufactured by Tatsuno Corporation of Japan also have facilities to print out receipts at the press of a button. The fuel station has a convenience store that sells chocolates, biscuits, beverages, light eats, batteries and film rolls. Shell India Marketing Pvt Ltd, a 100 per cent subsidiary of Shell India Pvt Ltd and which is incorporated in Tamil Nadu, is implementing Shell India's retail initiative in India, according to a company spokesperson. Its authorised share capital is Rs 2,000 crore. This is the company's third retail station in India, the other two are in Bangalore. It inaugurated its first fuel station in Bangalore in November 2004 and has the Union Government approval for setting up 2,000 retail stations all over the country. It has earmarked Rs 250 crore for the first phase of its retail operations in India. Shell India currently sources petrol and diesel from Indian refiners, according to the company.
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