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HYDERABAD: Elder Pharma Ltd (EPL) has announced the launch of `Fair One' fairness cream in alliance with the Shahnaz Husain Group here on Tuesday.

Addressing newspersons, the EPL Director, Dr Anuj Saxena, said this was the first time that Shahnaz Husain has entered into an association with a pharmaceutical company.

The company was actively looking to expand its skin and beauty care portfolio with the help of its alliance with herbal and ayurvedic brand of Shahnaz Husain.

"Being a pharma company, we are in the best position and more equipped to add value to a herbal care product," Mr Saxena said. According to Ms Shahnaz Husain, `Fair One' was developed after years of extensive research and was specially designed to address the need for a naturally fair and radiant skin.

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