Financial Daily from THE HINDU group of publications
Monday, May 02, 2005
Financial Daily from THE HINDU group of publications Monday, May 02, 2005 |
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Info-Tech
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Events Logistics - Supply Chain Management Product development — `Supply chain mgmt is biggest challenge' Our Bureau
Bangalore , May 1 MANAGING global supply chain is the single biggest challenge in product development, according to the recent survey by Infosys Technologies at the Electronics Supply Chain Association Spring 2005 Symposium. About 70 per cent of 170 supply chain executives from 89 companies, who participated, agreed that management of global supply chain was the biggest challenge for product development. These executives represented the semiconductor industry, original equipment manufacturers, software vendors, distributors, and electronic manufacturing service providers among others. The survey confirmed that time-to-market was critical in new product introductions (43 per cent), more so than quality of design (8 per cent) or product differentiation (34 per cent). Results showed a strong indication from supply chain executives that in a rapidly changing market, companies were willing to trade off optimisation of product features, performance, cost and reliability, primarily because modular versions of the product were introduced on subsequent releases as newer technologies develop. The survey findings also revealed that collaboration among design partners, suppliers and customers was the key element of effective and integrated product management and in the current new product development process, the collaboration environment was sub-optimal. In addition, a majority also indicated marketing and sales as well as engineering were the primary influencers during the new product development phase.
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