Financial Daily from THE HINDU group of publications
Monday, May 02, 2005
Financial Daily from THE HINDU group of publications Monday, May 02, 2005 |
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Corporate
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Outlook Yamaha plans to expand product portfolio — Targets growth of 10-15 per cent Neha Kaushik
New Delhi , May 1 YAMAHA Motor India, a 100 per cent subsidiary of Yamaha Motor Co Ltd, Japan, is planning to expand its product portfolio in order to accelerate its sales in the current year. The company plans to roll out new variants (which would include a redesigned look and features) of all bike models in its portfolio in the coming months. "We are targeting to grow by about 10-15 per cent in the current year, and would be giving a fresh look to our motorcycle models," Mr H. Yanagi, CEO & Managing Director, Yamaha Motor India said. Yamaha India's current product range includes Crux in the basic segment, Libero and RX135 in the standard segment, Fazer in the deluxe segment and Enticer in the pleasure segment. The company had recently launched a new variant under the Crux series, the Crux S. Yamaha India has spent about Rs 40-50 crore on R&D for its new range of products. Meanwhile, Mr Yanagi said that apart from the domestic market, the company's exports would play a key role in helping to increase Yamaha India's Rs 1000-crore turnover by about 10 per cent this year. "Yamaha India is increasingly becoming a hub for smaller bikes for the parent company. Most of the bikes that we are exporting are 110 cc. "We are currently exporting mainly to South American countries and a few countries in Asia. We expect exports to grow at about 15 per cent per annum," Mr Yanagi said. On plans to foray into the scooter segment in India, Mr Yanagi said that the company is still studying the market and will take a decision on the same in about two months' time. Meanwhile, industry analysts said that Yamaha's plan to revamp its product portfolio could help the company arrest its declining sales. Faced with increasing competition, Yamaha's domestic sales declined to 212,985 units in 2004-05 from 231,767 units in the previous year. The company exported 39,211 units in the last fiscal.
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