The Hindu Business Line : JWT bags Stevie award at New York

BEING the first Indian agency to win the prestigious international Stevie award in New York, JWT Mumbai has more than made up for its absence at the Abby's this year. The Stevie award is comparable to the Indian award for the Effies, used to measure the effectiveness in advertising.

The agency was conferred the award for the advertising created for brand Philips - `Bada TV' and a finalist certification for the Philips `DVD - Ramukaka' TVCs. Speaking to Business Line, Mr Tarun Rai, senior vice-president & GM, JWT Mumbai, said, "This is not just a creative award but more like an Effie award for us. It is always nice to win awards especially when we realise that we have helped clients in their business." In the recent past JWT also managed to pick up a few awards at the New York Festival.

However, in the Indian context, winning this award is not likely to make any impact on the perception of the agency. As Rai says, "The perception of JWT has already been built over the decades. Our focus will continue be a creative agency and we don't mind if we also win awards in the process."

THE Stevie Awards honour and generate public recognition of the efforts, accomplishments, and positive contributions of companies, agencies and business people worldwide.

A JWT press release claims that the `Bada TV' campaign resulted in over 60 per cent increase in Philips CTV per cent sales in 2004 over the previous year. The `DVD Ramukaka' film (which also won the Ad Club, Mumbai EFFIE silver) helped grow the entire DVD category exponentially in 2003-04.

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