Financial Daily from THE HINDU group of publications
Thursday, May 05, 2005
Markets (May 4)
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STRATEGY


Sony to host another reality show
BUOYED by the success of the reality show Indian Idol, Sony Entertainment Television (SET) has acquired rights to another reality show called Operacion Triunfo. Fame Gurukul, the Indian name for the show, will select 14 ... More

New outfit to market Himalaya's herbal lifestyle products
THE owners of Himalaya Drug Company have floated a new company for marketing and distribution of herbal lifestyle products. Mr Humayun Farid, Vice-President (Marketing & Operations), said HerbalScience was an independent company that would ... More

CUSTOMER RELATIONSHIP MANAGEMENT


Personalise, don't intrude
PLEASE leave me alone and please do not call me on my mobile phone again," went a senior executive's angered voice, obviously disgusted at receiving an unnecessary call in the middle of an important meeting. "These people want to sell me a ... More

ADVERTISING


Mid-Day Multimedia may raise ad rates of Mid-Day
MID-DAY Multimedia Ltd may raise advertisement rates of its evening newspaper Mid-Day next week, ahead of the slated entry of three other newspapers in Mumbai. "We would like to raise rates now before competition arrives. Once the new ... More

TBWA\India to handle creatives of Nutrine's fruit bar brand
CONFECTIONERY major Nutrine has chosen TBWA\ India to handle the creative duties of its Naturo fruit bar brand. The brand was launched nationally in 2004. Confirming the news, Mr B.L. Venkateshwar, Sr. Vice-President, Nutrine, said, "TBWA had ... More

PROMOTIONS & OFFERS


`Common Man' to endorse Air Deccan
INDIA'S low cost airline Air Deccan said on Wednesday that it will sell some of its tickets at Re 1 and named renowned cartoonist R.K. Laxman's `Mr Citizen' as the brand ambassador of the airline. "The vision of Mr Laxman and that of the ... More

ING Vysya to help screen, promote Telugu film
MARKING a new beginning in film production in the country, the Telugu film industry has tapped corporate help in screening and promoting a film. ING Vysya, a leading private life insurance company, has joined hands with A&N Digital Fusion ... More

CHANNELS AND FRANCHISES


Oriental Insurance tie-up with Posts functional in Delhi
ORIENTAL Insurance Co is expecting that its distribution tie-up with the Department of Posts would help garner an additional premium income of about Rs 100 crore during the current financial year,the Chairman and Managing Director, Oriental ... More

MARKET SHARES


Philips eyes chunk of high-end CTV market
WITH an increased thrust on the high-end segment, consumer electronics major Philips India is targeting a turnover of Rs 550 crore for its colour television in the current year, up from the Rs 400 crore in the last year. According to Mr Suresh ... More

MARKETING RESEARCH


TAM Media wing ties up with news monitoring agency
TAM Media Research's PR and content analysis wing, Eikona PR Track, has tied up with Esha News Monitoring Service, an agency that is said to track 90 channels in India. "TAM Media Research has noticed the growing usage of TV editorial content ... More

Shoe is on the other foot
PER capita consumption of footwear hardly increased at all between 1987 and 2000. Both village and city folk still bought about 0.12 pairs of shoes or boots per capita per year. For leather slippers/chappals, the position was somewhat better. ... More

STANDARDS & BENCHMARKS


FDA may pass order on Johnson's baby oil today
Johnson (J&J) Ltd's baby oil on Thursday. According to sources in the FDA, the company has been given a couple of ... More

NEW PRODUCTS & SERVICES


Scorpio launched in Malaysia
Mahindra Ltd (M&M) on Wednesday announced the launch of the Scorpio in the Malaysian automobile market. It would be marketed through USF-HICOM (Malaysia) Sdn Bhd, which is a member of DRB-HICOM, a diversified conglomerate and the ... More

Cobra beer launched in Mumbai
MUMBAI: With intentions of building up further volumes, the Cobra brand of premium beer has been formally launched in the Mumbai market. Priced at Rs 50 and Rs 30 for a 650 ml and 330 ml bottle respectively in Mumbai, the brand is expected ... More

Tata Tele launches mobile services in Kerala
TATA Teleservices Ltd, the telecom company of the Tata group, today launched its Tata Indicom mobile phone services in Kerala, where it plans to invest Rs 575 crore in the current fiscal. Tata Indicom, which is the sixth operator in the State, ... More

EuroNews launches service in India
YET another news channel makes its foray into India skies. EuroNews, one of the leading multilingual pan-European news channel, has formally launched its service in the country through Indian major Dish TV, the Direct-to-Home (DTH) satellite ... More


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`Common Man' to endorse Air Deccan

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Apr. 24-Apr. 30
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