Financial Daily from THE HINDU group of publications
Friday, May 06, 2005
Financial Daily from THE HINDU group of publications Friday, May 06, 2005 |
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Marketing
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Advertising Madison bags Forbes Yellow Pages account Our Bureau
Mumbai , May 5 MADISON Creative has bagged the Rs 8-crore Forbes Yellow Pages account. In a release issued by the agency, Ms Prabha Prabhu, Executive Director, Madison Communications, said that Yellow Pages chose it after a review of few agencies. "Yellow Pages is an exciting business for creatives to work on, and we look forward to the excitement and challenge of making Forbes Yellow Pages as the Yellow Pages of India," she said. According to Mr Hoshang S. Billimoria, CEO, Next Gen Publishing, "Yellow Pages is a tough business and is undergoing a big metamorphosis. We needed an agency that could understand the transformation that is taking place in the product and communicate effectively to our advertisers and end-users." Madison Creative is part of Madison World, which has specialist units in media, PR, outdoor, retail and entertainment.
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