Financial Daily from THE HINDU group of publications
Friday, May 06, 2005
Financial Daily from THE HINDU group of publications Friday, May 06, 2005 |
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Marketing
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Retailing Sony India prefers residential areas for its retail outlets K.V. Kurmanath
Hyderabad , May 5 SONY India Pvt Ltd sees residential areas, rather than the core market places, as potential places to locate its retail outlets. "We are focussing on a particular segment. Our focus is on meeting the convenience of the customer. Residential areas fit well in this scheme of things. The idea is to make the customer visit the showroom at their leisure time with their families. This will help them to have a feel of the products before taking a decision," Mr Mohit Parasher, General Manager (Audio Visuals/IT Sales and Marketing, told Business Line. They should be able to come to shops in the evenings and holidays. He was here to open the third `Sony World' showroom at Malakpet in the city. The outlet showcased the whole range of Sony products including TVs and handicams. "We map the city and take into consideration several attributes including residential localities, traffic patterns and markets." It did not mean that market places were not to be touched. "We cover this aspect as well. Moreover, our distributors and multi-brand showrooms are present there," he said. "We are planning to increase the number of Sony Worlds to 60 from 49 and Sony's Exclusives to 110 from 93," Mr Mohit said. The retail network contributed one-third of company's sales turnover last year.
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