Financial Daily from THE HINDU group of publications
Tuesday, May 10, 2005
Financial Daily from THE HINDU group of publications Tuesday, May 10, 2005 |
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Marketing
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Strategy ESPN to telecast TNA wrestling Our Bureau
NEW DELHI: ESPN STAR Sports has entered into a three-year deal with TNA Entertainment, LLC to broadcast all TNA Wrestling programmes on its channels in India and the rest of Asia. Under the deal ESPN STAR Sports will showcase the popular TNA programmes - TNA Impact, TNA Xplosion and a special weekly programme from the archives of TNA Wrestling. Mr R.C. Venkateish, MD, ESPN Software India Pvt Ltd, in a release said, "Viewer interest in professional wrestling has been on the rise in India. Some of the big names from the world of professional wrestling have ardent fan following in the country. Our understanding of the viewers in India has lead us to believe that the viewers have a hunger for more and more of professional wrestling."
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