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CHENNAI: Mediaware Infotech, a Mumbai-based software solutions provider for the advertising and media industry, has launched TMW Version 4.0.0 — an automated software product for television channel operations.

The software would help television channels interact with advertisement agencies on real time, the company's CEO, Mr Biswajit Das, told newspersons.The software, which costs between Rs 6 lakh and Rs 1.5 crore depending up on the number of branches, includes various processes for content library, capsuling and transmission log, outstanding analysis, programme diary, credit limit check and bulk advertisement deals.

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