Financial Daily from THE HINDU group of publications
Friday, May 13, 2005
Financial Daily from THE HINDU group of publications Friday, May 13, 2005 |
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Logistics
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Airlines Marketing - Promotions & Offers Kochi-Hyderabad package deal from Air Sahara Our Bureau
HYDERABAD: Air Sahara, in association with Kerala Tourism, has announced a promotional package on the Hyderabad-Kochi-Hyderabad sector. The package, which has 10 variants to cater to different needs, includes hotel stay, food and visits to places of tourist interest. "We also offer a free cab service," said Mr Tissan J. Thachankary, Chairman of Royal Indian Holdings Ltd and General Sales Agent of Air Sahara for Kerala. The airline operates a direct flight to Kochi. "Unlike some of our competitors, we operate directly and not via Chennai or Bangalore," he said at the Kerala Tourism roadshow. "We are targeting people who can avail leave travel allowance. We include all the expenses within the ticket fare," he added. Of the 10 variants, the standard one is offered at Rs 11,860. This includes two-nights/three-days stay and other add-ons. The airline hopes that the promotional package would shoot up the occupancy level of the flight from 60 to 100.
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