The Hindu Business Line : Tuesday, May 17, 2005

BSNL ties up with Oxigen to offer e-recharge facility
BHARAT Sanchar Nigam Ltd (BSNL) has joined hands with Oxigen, a private pre-paid services company, to offer e-pin, an electronically deliverable recharge facility. The facility, launched here on Monday, would let CellOne prepaid customers get ... More

Parle rejigs Hide & Seek variants again
FOR the second, Parle Products Private Ltd has withdrawn the variants of its chocolate-chip cookie brand, Hide & Seek. Having extended the Hide & Seek franchise early last year to two new flavours — butter and cashew badam — the . More

Bajaj Auto goes in for FMCG biz model to become top player
BAJAJ Auto's new Managing Director, Mr Rajiv Bajaj, is taking a leaf out of the FMCG business model to take his company to the No 1 slot. Mr Bajaj has kicked off a project to completely restructure the company's retail network and create ... More

COURTS/LEGAL ISSUES

Court dismisses Cadbury's petition against ITC
A CIVIL Court in Ahmedabad has found no "deceptive similarity" between the eclairs wrappers of Cadbury India and ITC Ltd and dismissed a petition seeking an injunction on ITC to manufacture and sell its product. Cadbury India had filed a ... More

ADVERTISING

Star India to charge 50% premium on prime time ad rates
STAR India seems to have decided to remain conservative in deciding the advertising rates for Kaun Banega Crorepati (KBC) 2. The channel plans to charge a 50 per cent premium on the existing prime time rates for the final season of the ... More

Taj Web site bags award
TAJ Hotels Resorts and Palaces has been awarded the best travel online campaign in the Web Marketing Association's 2005 Internet advertising competition, an annual event for web developers and marketers. According to an official statement, the ... More

PROMOTIONS & OFFERS

IRFT campaign to raise awareness on fair trade concept
IN a bid to help producers get more returns, the International Resources for Fair Trade (IRFT) has launched a campaign to increase awareness on the concept of fair trade among producers, mostly artisans, and general public. IRFT facilitates ... More

Hutch offers Zero Rental plan
HUTCH, the mobile services provider, launched a new category of `Zero Rental' plan for all Hutch and Orange post-paid users across the country. Users under this scheme will be able to call or SMS any local Hutch number for 50 paise per ... More

Height of promotion?
THIS promo literally flies sky-high. Scullers, the smart casualwear brand from Indus League, is offering an aircraft as the prize in its latest promo. Speaking to Business Line, Mr Arun Sirdeshmukh, Head (Marketing), Indus League, said ... More

CHANNELS AND FRANCHISES

Surana, dealer for Hisense
HYDERABAD: Surana Telecom Ltd has informed the BSE that the company has been appointed as the authorised representative in India of Hisense Import/Export Company Ltd, China. As a result, the company will be authorised to act as dealers ... More

PEOPLE

Diageo gets new head to steer India operations
DIAGEO India Pvt Ltd, formerly UDV and the domestic arm of the global drinks giant Diageo Plc, is seeing a churn at the top with Mr Ravi Rajagopal replacing Mr Amar Raj Singh as the Managing Director. Mr Singh was catapulted to head UDV India ... More

NEW PRODUCTS & SERVICES

BSNL's new services in Mangalore
MANGALORE: Bharat Sanchar Nigam Ltd (BSNL), Dakshina Kannada Telecom District, will celebrate 37th World Telecom Day by launching new services in Mangalore. A BSNL release said here that `Data One Broadband' and online billing ... More

Ultra Slim notebook
BANGALORE: Wipro Infotech has launched an Ultra Slim notebook under the new LittleGenius series for superior mobile computing, featuring the latest wireless technology. The Ultra Slim notebook has a sleek, aesthetic and contemporary ... More

Brand Quest

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