The Hindu Business Line : Friday, May 20, 2005

Street smart
You might miss the `ambience' or the courteous sales staff... but pavement shops, that delight buyers with their sheer variety and tantalising bargains, provide ample evidence of business acumen. More

ADVERTISING

Heard it on my radio...
After a lull, radio is crackling back to life. But where are the memorable radio jingles? More

Channels air surrogate ads despite ban
Some of the larger channels felt that the earlier commitments made to the liquor companies must be fulfilled. More

PROMOTIONS & OFFERS

Roche signs up Wasim Akram to endorse diabetes monitor
ROCHE Diagnostics has roped in former Pakistani cricketer, Wasim Akram, to endorse its flagship brand, Accu-Chek, a blood-glucose monitoring device. "Wasim Akram is insulin-dependent, but that has not stopped him from living a normal life," ... More

CHANNELS AND FRANCHISES

Hyundai to reach out to semi-urban, rural areas
HYUNDAI Motor India Ltd (HMIL) is planning to expand its dealer network from the present 146 to 180 this year to reach out to semi-urban and rural areas and to increase its market share from the present 20 per cent, according to Mr V.D. Bhasin, ... More

RETAILING

Aerens Group plans specialty malls
Mr G.S. Pillai, Director, Aerens Goldsouk International Ltd, said that the first phase would cover Gurgaon, Ludhiana, Jaipur, Kochi, Chennai, Bangalore, Hyderabad, Mumbai, Ahmedabad and Kolkata. He said that each of these malls would need an ... More

MARKETING RESEARCH

PC market grew 29% in 2004-05: IDC
THE Indian PC market grew 29 per cent in 2004-05 with sales of over 3.6 million units, according to IDC India's quarterly PC tracker report. The market was fuelled by strong demand from the notebook and consumer desktop markets. "Consistent ... More

NEW PRODUCTS & SERVICES

`RDX' hits Chennai theatre
CHENNAI'S Sathyam Cinemas has become the first in India to use high-definition digital movie projection technology when it launched its RDX with the premier of Star Wars III-Revenge of the Sith. RDX stands for `real digital experience.' ... More

Texport Electronics unveils portable AC
TEXPORT Electronics Ltd, which markets the AVI brand of air-conditioners in West Bengal, Orissa, Andhra Pradesh and Uttar Pradesh, hopes to generate a turnover of Rs 50 crore from sales in 2005-06. The company will soon launch its AC range in ... More

Brand Quest

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