![]() Financial Daily from THE HINDU group of publications Friday, May 20, 2005 |
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Marketing
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New Products & Services Texport Electronics unveils portable AC Our Bureau
Kolkata , May 19 TEXPORT Electronics Ltd, which markets the AVI brand of air-conditioners in West Bengal, Orissa, Andhra Pradesh and Uttar Pradesh, hopes to generate a turnover of Rs 50 crore from sales in 2005-06. The company will soon launch its AC range in Tamil Nadu, according to Major Raj Sahai, Managing Director of Texport Electronics. Speaking at a press conference held here on Thursday to mark the launch of "India's first portable AC", Major Sahai said the AVI range of ACs is designed by Basile of Italy and manufactured with Swiss technology. The portable ACs are plug-and-play devices that are available in two variants of 0.75-tonne and 1-tonne capacity and costing Rs 17,900 and Rs 19,800, respectively. According to him, the Indian market for ACs has been pegged at Rs 2,275 crore. The size of Texport's potential market in West Bengal, Orissa, Andhra Pradesh and Uttar Pradesh has been estimated to be Rs 530 crore. By end-March 2006, the company hopes to garner a 9-10 per cent share of its addressable market. Major Sahai said efforts are also on to export ACs to West Asia and the SAARC region.
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