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Our Bureau

"It would be difficult for India to compete with China and Pakistan in the selling of commodity textiles"

Coimbatore , May 22

TEXTILE entrepreneurs getting into exports should lay due emphasis on `accurate' pricing of their products.

"Accurate pricing forms part of priorities for the Indian textile exporters seeking to compete with exports from China and Pakistan which turn out more aggressive since the lifting of quotas," said Mr B. Senthil Kumar, promoter of BKS Mills Ltd of Palladam and exporter of cotton fabric/made-ups.

While Pakistan is proving to be highly competitive, especially in home textiles, with its prices lower by 10 per cent to 15 per cent compared to India, China remained far ahead of others in terms of efficiently pricing their basic textile products, thanks to the lower interests rate, higher export incentives and higher per worker productivity, Mr Senthil Kumar said at a seminar on `export marketing in textiles' here on Sunday.

The seminar was held jointly by the Sardar Vallabhbhai Patel Institute of Textile Management and the Textiles Committee.

The first four months of quota free textile export market has revealed that China could increase its textile/clothing exports by 60 per cent, as compared to India's 25 per cent growth, whereas Pakistan's home textile exports had risen by 1400 per cent compared to its performance in the previous year, he said

Mr Senthil Kumar, a former chairman of the Powerloom Development and Export Promotion Council (PDEXCIL), felt it would be difficult for India to compete with China and Pakistan in selling commodity textiles such as plain yarn, fabric or basic garments and it had to go up in product value-chain and product innovation.

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