Financial Daily from THE HINDU group of publications
Wednesday, May 25, 2005
Financial Daily from THE HINDU group of publications Wednesday, May 25, 2005 |
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Marketing
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New Products & Services Rhythm clocks launched in India Our Bureau
Mr Takanori Kudo, President, Rhythm Watch Co Ltd, with a Rhythm clock at a press conference in Chennai on Tuesday. — Bijoy Ghosh
Chennai , May 24 THE Japanese clockmaker, Rhythm Watch Co Ltd, has launched its range of clocks in India through Rhywaco (HK) Co Ltd, a subsidiary of Rhythm Watch Co and the Dubai-based ITL Group. Mr Takanori Kudo, President, Rhythm Watch Co Ltd, said that Rhythm clocks are not timekeepers; the clocks have been repositioned as home decorations and family heirlooms. It was this positioning that enabled the company to break into the highly competitive US market. The company decided to launch its clocks in Chennai, which is a quality conscious market. There will be regional distributors and the clocks will be available in all the metros. The company has three factories in China and is in the process of setting up of three more there. The clocks will be imported for sale in India. As of now, the company has no plans to manufacture in the country, he said. The company has about 500 models of clocks in the price range of Rs 1,500 to Rs 15,000. Mr Kudo said that one of the company's popular products is the cuckoo clock. Rhythm Watch Co Ltd manufactures 20 million pieces every year.
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