The Hindu Business Line : Restaurant chain Planet Hollywood to set up first outlet in Mumbai

PLANET Hollywood International today announced that it signed a master franchisee agreement with Arch Millennium Corporation to develop five Planet Hollywood restaurants in India.

The first restaurant is slated to come up in Mumbai early next year.

Touted as the world's most famous theme restaurant, Planet Hollywood's promoters include Hollywood stars such as Sylvester Stallone, Bruce Willis, Arnold Schwarzenegger and Demi Moore.

Planet Hollywood plans to invest about $15 million to set up the five restaurants by 2010. Said the President and CEO of Arch Millennium Mr Siddharth Mobar: "We plan to open one restaurant each in Mumbai, Delhi, Bangalore, Goa and Hyderabad. In line with the restaurant's name, we would bring Hollywood stars such as Bruce Willis and Sylvester Stallone to India. We will also try to bring others such as Paris Hilton and Justin Timberlake."

The company, which has many dishes named after Hollywood stars, plans to add the local Indian flavour by roping in some Bollywood stars as well.

"Yes certainly, it (getting Bollywood stars) is also on our mind," Mr Mobar said. Some of the unique dishes that will be on offer at Planet Hollywood outlets include `Chicken Crunch', based on Demi Moore's recipe and `Banana Strudle', based on the recipe of Arnold Schwarzenegger's mother.

Mr Mobar said the company will also display and sell Hollywood movie merchandise. Each Planet Hollywood restaurant houses memorabilia from movies, old and new. The interior decor reflects various movie genres, including action, horror and Sci-Fi and the audio-visual system plays the latest movie trailers, clips, music videos and celebrity visits.

As per the company's plans, a guest at a Planet Hollywood India restaurant will be able to see what is happening in other restaurant locations such as New York, Las Vegas, Orlando, London and Paris.

There are 28 Planet Hollywood across the US, Paris, as also in London, Dubai, Hong Kong and Beijing.

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