The Hindu Business Line : Lintas' Initiative to handle Classic, IIHT accounts

INITIATIVE, the flagship arm of Lintas Media Services, has been mandated to handle the media for Classic (makers of Polo and Smash clothing) and IIHT (Indian Institute of Hardware Technology).

Initiative has also won the PC Chandra Jewellers account in Kolkata - a large retailer in the city. With these wins, the business generated in the last one week totalled Rs 25 crore.

Mr Kartik Iyer, President, Initiative, says: "The efforts of the teams in Bangalore led by Mr Joydeep Raha, and in Kolkata by Mr Mahesh Motwani have been exemplary. We will strive to make each of these businesses benefit tremendously from our commitment to provide not just effective, but also knowledge-based planning. With our value-based insight, strong logistic support and intelligent media solutions, we hope to vastly strengthen the brand teams' efforts."

Said Mr Lynn de Souza, Director - Media Services, Lintas Media Group, "Our eastern practice is strengthened with the addition of PC Chandra, and Bangalore is definitely honoured to have been selected by these two accounts. All new accounts that we partner are always a privilege."

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