Financial Daily from THE HINDU group of publications
Friday, May 27, 2005
Financial Daily from THE HINDU group of publications Friday, May 27, 2005 |
|
|
|
|
|
Corporate
-
New Projects Rs 440 cr invested in Swift project Our Bureau
Bangalore , May 26 MARUTI Suzuki said on Thursday that the company and its vendors had invested a total of over Rs 440 crore in the development of its new car, Swift. The company's marketing director, Mr Kinji Saito told newspersons that Maruti had invested around Rs 250 crore in the project and its vendors had invested around Rs 190 crore. Mr Saito said even though Swift has over 8,000 bookings even before its launch, Maruti has not set a sales target. "It is a bit difficult to set a target right now but we expect to sell in large numbers," he said. In Japan, Swift, which was launched in November, 2004, sold over 30,000 cars in six months and around 5,000 in the first month of its launch. "It will reposition the way Maruti Suzuki is perceived," Mr Saito said. He, however, ruled out any move to phase out models like Maruti 800 and Zen. Mr Saito said the company expects to draw customers from similar cars of other manufacturers. He said Swift's design and development has been influenced by Suzuki's sports motorbikes.
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2005, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|