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Our Bureau

Bangalore , May 31

LEVI Strauss India Pvt Ltd has re-launched the Dockers brand with the introduction of `Never Iron 100% Cotton' pants.

The Dockers Never-Iron trousers are engineered with a proprietary fabric and finish that gives them a "straight from the dry-cleaner" look, including a permanent crease, right out of the dryer.

Dockers holds exclusive rights to never-iron cotton technology in pants through 2006.

Priced at Rs 2,199, these pants are currently available at Dockers stores and leading department stores nationwide. The launch will be backed by the release of the "Dress to Live" television commercial that has been recently released in the US.

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Levi's re-launches Dockers with `never-iron' tech

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