The Hindu Business Line : Duke Fashions forays into womenswear

DUKE Fashions (India) Ltd, a major manufacturer of T-shirts, is making a foray into womenswear. It has just launched a brand called X-Cite, which now contains a range of tops for women. It will also get into kidswear later this year and plans to enter the sports shoe segment next year.

Speaking to Business Line, the Chairman, Mr Komal Kumar Jain, said the company will open 15 more exclusive stores by March 2006. The company now has 20 such stores in the North. It recently opened two stores in Hyderabad and Secunderabad, the first in the South. The brand is also distributed through 2,500 multi-brand outlets across the country.

According to Mr Balkar Singh, Senior Sales Manager, Duke, the company is now looking at visibility in the South through exclusive stores. Some would be company-owned and some franchises. Duke, reportedly rated by ORG-MARG as the top T-shirt maker in the country, prices its T-shirts in the Rs 199-699 range. It also makes trousers, shirts, jackets, sweaters and will begin making thermal underwear this year. T-shirts account for 60-65 per cent of the company's total revenues. Domestic sales account for 80 per cent. Its overseas buyers include Gap, Wal-Mart and Target.

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