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BSNL is betting on value-added services by offering tele-voting services to popular interactive television shows. It had most recently tied up with Star Plus for KBC 2.

Speaking to newspersons, Mr R.L. Dubey, Director (Planning), BSNL, said it has upgraded its Intelligent Network Platform which can handle up to 12 lakh calls per hour and the capacity would be later increased to 18 lakh calls per hour. Each call from BSNL phone will cost Rs 2.40, while the SMS rate or call rate for Airtel users is Rs 6.

While Mr Dubey declined to comment on the revenue share arrangement between the company and Star, he said BSNL registered six crore calls of Rs 1.20 each during the recently concluded Indian Idol show on Sony. BSNL is hoping to achieve revenue of up to Rs 50 crore from these services.

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