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Neha Kaushik

Recently in Paris

LUXURY and world class labels on the wrist have always appealed to the Indian consumer. Little wonder the country has emerged as a key growth market for Swiss luxury watchmaker Rado.

Unveiling the latest Sintra collection of watches during the French Open at Paris, Mr Kaser Peter, Vice-President (Sales), Rado Watch Company Ltd, said that Indian consumers are keen to have the right product on their wrists and that even before the Indian economy opened up, they were purchasing Rado watches during their overseas visits. "In fact, we opened our after sales service outlets before we officially entered the Indian market," Mr Kaser points out.

With sales growing at 15 per cent a year in India, Rado is now investing in increasing the number of exclusive outlets as well as expanding its distribution network to more towns. The company sells a range of 120 watches in India with an option for consumers to order models not available in the country through its Web site.

Outside India, Rado has also been organising events to increase brand awareness in the Indian expatriate community. The company, which has already sponsored concerts by Indian artists in the US, has plans to organise a cricket match between Bollywood stars and cricket players there later this year. The company's major association, however, has been with tennis, given the sport's worldwide appeal and popularity. It is already a sponsor of two Grand Slam events — the French Open and the Australian Open.

Rado will also sponsor the Shanghai Masters Cup to be held in China this year and has signed a three-year contract for the event. Incidentally, China happens to be the largest market for Rado in terms of sales followed by Saudi Arabia, Japan and the US.

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