The Hindu Business Line : Now, pay Idea mobile post-paid bills via SMS

Idea Cellular has tied up with Bharti Telesoft to launch a first of its kind billing platform that allows subscribers to pay postpaid mobile bills by sending a short message to a bank ATM. The billing platform also allows subscribers to walk into any grocery shop selling Idea mobile connections and pay the bills.

The facility, which is first of its kind in the world, allows subscribers to pay their bills even while they are travelling abroad by sending an SMS to a predetermined code number.

"The single largest concern of the post-paid customer today is that he must pay his bill on time to avoid disconnection of his mobile service. The concern is more of when to go and pay the bill or how best to pay it. Time is almost always the biggest hurdle to timely bill payment. Keeping these considerations in mind, Idea Cellular has launched Pay Easy," said Mr Nilanjan Mukherjee, Vice-President - Corporate Marketing, Idea Cellular Ltd. The billing platform will increase Idea's billing outlets from 1,200 to over 10,000 across the country.

All the customer has to do is go to his neighbourhood retailer and pay his bill amount. The retailer, using his flexi-charge system, will alert the Idea payment gateway of the payment. Idea Cellular will then respond to the retailer and the customer through an SMS receipt that thebill has been paid. The service will be available across select retailers in the first phase and then be available across the entire retail channel. There will be no additional charge for the service. Earlier, customers had to deposit their payments at specified centres. With the introduction of Pay Easy, the payment points have increased over 50-fold.

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