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(From left to right) Mr Neeraj Sharma, Managing Director, Lenovo - South Asia; Mr Ravi Marwaha, Senior Vice-President & Head of WorldWide Sales; and Mr Deepak Advani, Senior Vice-President & Chief Marketing Officer; at a press conference in the Capital on Monday. — Kamal Narang

New Delhi , June 13

THE Chinese PC major Lenovo, which had recently acquried the personal computing division of IBM, has said it would focus on offering `business continuity' for ThinkPad, ThinkCentre and ThinkVision customers in India, even as it mulls launching its own product range in the country.

"India is a high priority market for us. Lenovo currently does not have its own line of products in Indian market. But we are analysing which of the products that Lenovo sells in China and a few other markets, can be launched in India," Mr Ravi Marwaha, Senior Vice- President and Head of Worldwide Sales, Lenovo, said here on Monday on the sidelines of a conference to announce Lenovo's strategy in India post the acquisition.

He said a project team was in the process of identifying Lenovo products that would suit the Indian market, and the exercise would be over in 60 days. "We will do proper positioning... The products that Lenovo brings from China to India could be targeted at the consumer segment and small businesses," he said.

Lenovo known for its aggressive pricing strategy in the China, said that it would continue with the premium positioning of the product portfolio that came to it after taking over IBM's personal computer business.

"We can launch new products for specific uses and at price range where IBM is not present. It could be both in low-end and high-end," Mr Marwaha said.

For products acquired from IBM, the company plans to focus on "business as usual strategy" without any immediate change in product roadmap, customer service teams or sales coverage. Lenovo can use IBM logo on its products for five years, but the `Think' brand has come to it as a result of the acquisition.

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Lenovo to launch own product range

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