Financial Daily from THE HINDU group of publications
Wednesday, June 15, 2005
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MARKETING

STRATEGY


Nokia eyes larger share of CDMA handset market
IN a bid to strengthen its market position in the CDMA segment, Nokia has said that it would concentrate on using common resources and share the same platform for both its GSM and CDMA range of mobile handsets. While Nokia is the market leader ... More

Pantaloons forays into domestic fast-food segment with Chamosa
IF retail player Pantaloons has got its facts on the Indian palate right, the humble samosa might well be the next big thing in the domestic fast-food business. The company is, right now, in the pilot stage of a proposed foray into the ... More

Tata Tea mulls acquiring more global brands
KOCHI, which was looking after the erstwhile south Indian plantations business of Tata Tea, will be transformed into its export hub, while Bangalore will be elevated to the position of the marketing and supply chain centre of the company. The ... More

Modi Revlon to focus on hair colours, fragrances
HAVING established its dominance in the lipstick market, Modi Revlon is now trying to assert itself in the permanent hair colour market. "We are looking keenly at the hair colour market which is going to be a key focus area for us,'' said Mr. ... More

PROMOTIONS & OFFERS


Dabur to promote Babool, ropes in Vivek Oberoi as brand ambassador
IN A bid to increase its share in the oral care market, Dabur India Ltd (DIL) has drawn up a multi-pronged strategy. From the three oral care brands of Balsara that DIL acquired earlier this year, the mid-priced Promise has been put on the ... More

CHANNELS AND FRANCHISES


Thomson appoints Resil Chem to market anti-microbial product
THOMSON Research Associates, a Canadian company, said on Tuesday that it has tied up with Resil Chemicals to market anti-microbial treatment product used in textiles. Thomson Research Manager for sales and marketing, Mr Barrie Clemo, told a ... More

RETAILING


RPG Group to rejig retail business — To focus only on brand Spencer's; Retail HQ to move from Chennai to Kolkata
THE Rs 8,460-crore RPG Group is restructuring its retail business and shifting its headquarters from Chennai to Kolkata. The non-music division of the business will drop all other brand names and will concentrate only on the brand Spencer's. ... More

OUTLOOK


Schawk hopes to meet domestic demand for packaging needs
SCHAWK India, the joint venture between the Chennai-based RKKR group and the $700-million Schawk Inc, has plans to cater to the domestic packaging needs of the emerging retail and FMCG (fast moving consumer goods) industry. Schawk India ... More

NEW PRODUCTS & SERVICES


Coca-Cola rolls out Sprite Ice
COCA-COLA has announced the roll out of its latest offering Sprite Ice to tingle the taste buds of the metro youth with the flavour of lemon and lime and a cooling sensation. It will soon launch Maaza `Gold' orange. Speaking to newspersons ... More
Brand Quest


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