The Hindu Business Line : Coca-Cola rolls out Sprite Ice

COCA-COLA has announced the roll out of its latest offering Sprite Ice to tingle the taste buds of the metro youth with the flavour of lemon and lime and a cooling sensation.

It will soon launch Maaza `Gold' orange.

Speaking to newspersons at the national launch of the product here today, Mr Vipul Saurabh, Senior Vice-President, said the cold drink would be available in a 600-ml blue-coloured bottle priced at Rs 18, and a 200-ml version at Rs 7.

Sprite Ice, first introduced globally in 2003 in Canada, is available in countries such as Italy, France, Belgium, Australia, Singapore, Thailand, Mauritius, Malaysia and Hong Kong.

Coca-Cola chose Hyderabad to do the national launch as its products today enjoy a market share of 80 per cent in Andhra Pradesh. It has invested in eight bottling plants and its range of products is available in two lakh retail outlets.

Mr Vikas Gupta, V-P (Marketing), said the product would be targeting the metro youth initially.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Nokia eyes larger share of CDMA handset market

Pantaloons forays into domestic fast-food segment with Chamosa

Tata Tea mulls acquiring more global brands

Modi Revlon to focus on hair colours, fragrances

Dabur to promote Babool, ropes in Vivek Oberoi as brand ambassador

Thomson appoints Resil Chem to market anti-microbial product

RPG Group to rejig retail business — To focus only on brand Spencer's; Retail HQ to move from Chennai to Kolkata

Schawk hopes to meet domestic demand for packaging needs

Coca-Cola rolls out Sprite Ice