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Friday, June 17, 2005
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MARKETING

STRATEGY


Tata Indicom handset for Rs 499
THE price war in the mobile market has gone up a notch higher with Tata Indicom offering a CDMA handset, a connection, and free talk time worth Rs 1,500 all for a one-time payment of Rs 1,999. The package effectively offers a mobile handset for ... More

Mother Dairy to foray into processed cheese segment
IN a bid to complete its milk products portfolio, Mother Dairy has decided to enter the 6,000-tonnes processed cheese market. Mother Dairy India, the marketing arm of National Dairy Development Board (NDDB), plans to launch its processed ... More

Kaya Skin Clinic seeks to ride boom in Chennai, Bangalore
COSMETIC dermatology is gaining ground in urban centres such as Chennai and Bangalore and Kaya Skin Clinic is poised to take advantage of the trend, according to Mr Rakesh Pandey, CEO of Kaya Skin Clinic, a subsidiary of Marico Ltd. It is ... More

INSIGHT


Brands are created in the mind
IIM ALUMNI are working to create a global brand in the US, much like what the IIT-ians did a few weeks ago in Washington DC (www.iit2005.org). A survey by Vivaldi Partners and Forbes magazine has found ... More

ADVERTISING


Maruti cries foul over Hyundai brochure
IN the cutthroat world of small cars, marketing gimmicks are getting uncomfortably personal. From staid comparison advertisements, which at times even made the competitor's car look better, recent ones have taken on the tenor of a no-holds ... More

Lintas IMAG bags Tourism Ministry account
LINTAS Integrated Marketing Action Group (IMAG) has been empanelled by the Ministry of Tourism for a period of three years, in a pitch contested by most leading agencies in the country. "We are very excited about getting the Ministry of ... More

PROMOTIONS & OFFERS


Coffee Day contest winner
COIMBATORE: Ms D. Janaki from Ganapathy, Coimbatore is the lucky bumper prize winner of the `Vasool Rani' contest from Coffee Day, the makers of the packaged coffee brand, `Coffee Day Perfect'. Ms Janaki, declared the first of two bumper ... More

MARKET SHARES


TotalFinaElf to double market share by 2010
TOTALFINAELF India Ltd, a wholly owned unit of France's Total S.A., said it plans to double its market share in the domestic lubricants market by 2010. The company has announced a business strategy for India which entails strengthening of ... More

RETAILING


Danish furniture co to market products thru Attitude stores
TVILUM-SCANBRIK of Denmark, a $500-million global player in lifestyle furniture sector, has launched its product range in India. The products are sold through Attitude lifestyle stores managed by Universal Specialities Ltd. The company plans to ... More

BRANDS


Healthcare cos look overseas — To create brand 'India'
IF global private equity funds are picking up stake in Indian healthcare companies, the industry here is eyeing the international markets. In fact, several companies are in the process of setting up on-site delivery centres in different ... More

NEW PRODUCTS & SERVICES


Reliance unveils 4th WebWorld Express in Kochi
RELIANCE Infocomm on Thursday unveiled the fourth Reliance WebWorld Express outlet in Kochi. Speaking at the inauguration, Mr Mahesh Thampi, Head of Reliance India Mobile for Kerala, said: "WebWorld Express is the first serious attempt at ... More

Tata voice station
Mr M.A. Madhusudan, Chief Operating Officer, Tata Teleservices (Tamil Nadu and Kerala) and actor Trisha, Brand ambassador for Tata Indicom, at the launch of `Tamil Voice Station' in Chennai on Thursday. The station is a multi-access entertainment ... More


Brand Quest


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