The Hindu Business Line : Lowe India bags Dubai firm account

THE C&O Group, a major integrated energy supply global conglomerate, which had invited competitive pitches from several leading Indian agencies, has announced Lowe as the winner.

C&O is a Dubai-headquartered fuel management company that operates globally in South Africa, Indonesia, Vietnam, China, Russia, and Australia. It has a major presence in the Indian sub-continent.

C&O has a decade of experience in point-to-point fuel management services ranging from sourcing to entire supply chain logistics. In India, it works with industrial houses such as Tata, Reliance, and RPG.

Lowe's winning pitch involved a 360-degree solution that meticulously addressed the company's multiple targets and communication needs.

For this pitch, Lowe had put together a special team comprising competencies such as industrial customers, advocacy, and brand building.

Mr Sabyasachi Mishra, Senior Vice-President, who led the pitch, said: "This is an important win for us."

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