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Kochi , June 21

SOGO Ceramic Pvt Ltd, promoted by the Samay Group, has launched its newly introduced vitrified tile brand called Sogo in the Kerala market.

The company is targeting Kerala market in a big way, since the State is an emerging market in the construction sector after Maharashtra.

Sogo is expecting a 35 per cent share from the market within one year, said Mr Ramesh Patel, Managing Director.

Priced in the Rs 70-125 range, the tiles are available in 4x3, 3x3 and 2x3 sizes.

The company has set up a manufacturing facility at Morbe, Gujarat at an investment of Rs 50 crore.

The factory has a production capacity of 5,000 sq m a day. After catering to the domestic market, Sogo has plans for exports too, he said.

"The Indian ceramic industry is witnessing a rapid growth with a lot of technical advancement and infrastructure development. The flooring section is also seeing encouraging changes with the introduction of vitrified tiles in the market."

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