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Pratim Ranjan Bose

Kolkata , June 22

AMUL is working on its biggest ever retail network expansion drive. The plan is to add one lakh ice-cream outlets over and above the existing 45,000.

Speaking to Business Line, Mr R.S. Sodhi, Chief General Manager (Sales) of Gujarat Co-operative Milk Marketing Federation (GCMMF), said that Amul ice cream is currently available at 600 locations across the country excluding the North-Eastern States. A recent addition to the list is Jammu and Kashmir.

Amul sells 35 million litres of ice-cream valued at more than Rs 200 crore out of a total branded ice-cream market of 100 million litres worth Rs 600 crore.

"The Amul ice cream business is currently growing at the rate of more than 20 per cent.

"We have now adopted a scheme called `Hamara Apna Deep Freezer' for strengthening the retail network, following which the ice cream business portfolio is expected to touch Rs 500 crore," Mr Sodhi said.

The project will cost close to Rs 30 crore.

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