Financial Daily from THE HINDU group of publications
Thursday, Jun 30, 2005
Financial Daily from THE HINDU group of publications Thursday, Jun 30, 2005 |
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Marketing
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Channels and Franchises Surana Telecom to market Chinese major Hisence's products Our Bureau
Hyderabad , June 29 SURANA Telecom Ltd, the Hyderabad-based telecom products company, which recently diversified into consumer electronics, has announced its plans to market Chinese major Hisense's range of LCD and Plasma TVs and air-conditioners. Managing Director Mr Narender Surana told newspersons that this move was expected to add about Rs 30 crore to the company sales in its first year of operation. Subject to the Chinese firm's approval, the company would consider the possibility of assembling these products in India. Surana has been appointed by the $4 billion Government-owned Hisense to be its sole distributor in India. The company plans to introduce Hisense refrigerators and Innova range of air-conditioners in the Indian market soon. "We have gradually diversified from manufacture of optical fibre cable, telecommunication cables and measuring instruments, into assembly and trading of CDMA phones and accessories. With this move, we may also consider the assembly of plasma and LCD TVs in India," Mr. Surana said.
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