The Hindu Business Line : Barista plans 70 more outlets

Mr Brotin Banerjee, Chief Operating Officer, Barista Coffee Company Ltd, said that Barista has 120 outlets and is present only in Chennai, Bangalore and Hyderabad. This year, new outlets will be opened in smaller cities such as Mysore, Coimbatore, Visakhapatnam and Ernakulam.

The company, in association with Indian Oil Corporation (IOC), will be coming out with outlets on highways called `Barista On The Go.' These will be smaller than the regular 700 sq. ft. espresso outlets.

Barista will also be coming out with a formal coffee lounge format; the first one will be opened in Delhi this month. The total area for a typical lounge ranges from 2,000 to 2,500 sq. ft. The pricing in the lounge will be more on the premium side. The investment would be about Rs 40 lakh, he said.

Barista has tied up with companies like General Electric, Dell and Sapient to set up coffee corners. The company also has the store-in-store format and has tied in with major retailers.

Mr Banerjee said that Barista is also leveraging the IT capabilities of Dishnet DSL and is offering Wi- Fi services in the outlets. He said that the company has two seasonal menus for summer and winter. In line with the consumer trend, Barista has introduced differential pricing in Chennai and Pune.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
UB, Whyte & Mackay likely to team up

Xerox enters projector, scanner segments

Kids' channels kick off new shows for the school season

Wal-Mart and China — Wholesale lessons for India's policy-makers

Barista plans 70 more outlets

Apurva Purohit joins Radio City as CEO

L'Oreal relaunches Majirel range