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Mumbai , June 30

MUSIC Broadcast Pvt Ltd (MBPL) announced the induction of Ms Apurva Purohit as its CEO with effect from today.In this assignment, Ms Apurva Purohit will spearhead the efforts to strengthen the Radio City brand and help develop the company's strategy in the evolving FM radio business. Ms Purohit has an extensive experience in the management of media brands. An alumnus of IIM Bangalore, Ms Purohit has spent time in some of the largest advertising agencies in India, and was instrumental in setting up the media laboratory Lodestar. In recent years, she has been managing media brands such as Zee TV and media start-ups Zoom.

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