The Hindu Business Line : Thursday, July 07, 2005

Singapore Tourism Board bid to draw more film-makers
THE Singapore Tourism Board (STB) has tied up with Mr Rakesh Roshan's Filmkraft for the production of the movie Krrish, which is the sequel to Koi... Mil Gaya. Under the collaboration, Mr Roshan will film about 60 per cent of the ... More

INSIGHT

How they became brands
How do you turn a commodity into a brand? Here are some clues. More

ADVERTISING

Ifra meet to focus on improving ad revenue
IMPROVING advertising revenues and attracting readers will be among the topics covered by the Publishers Forum this year at the Ifra India 2005, the 13th annual Ifra conference in India. Ifra is an association for newspaper and media publishing ... More

`Breakthrough' ad helps Lowe bag HLL award
BREAKING a norm, that was probably what did it for Lowe, which won the Gold at the HLL Brand Communications Awards recently for its Surf Excel `Water' campaign. The ad showed how the detergent actually saved two buckets of water for the ... More

Titan expected to clock advertising spend of Rs 100 cr
THE advertising budget of Titan Industries Ltd is expected to touch Rs 100 crore in the current financial year (2005-06), up from nearly Rs 70 crore in the previous year. The company claims its watch business accounts for half of the overall ... More

PROMOTIONS & OFFERS

IA launches `Easy Fares' scheme
THE days of booking in advance to fly at lower fares on Indian Airlines are over. Now, a passenger can walk into the airport and fly with the State-owned airline on the `Easy Fares' scheme that offer discounts of up to 60 per cent on 85 sectors ... More

Walt Disney launches promos to woo kids
WALT Disney Television International, which has launched a massive promotional campaign targeting some eight lakh students across 13 cities in the country, is planning yet another competition, making kids part of the `Kim Possible' programme in ... More

Reliance WebWorld launches 3-week `Digital Olympiad'
RELIANCE WebWorld, in association with ANTS and Weekender, launched `Digital Olympiad 2005' in Karnataka on Wednesday. Speaking to newspersons over a multi-city videoconference on Wednesday, Mr Viney Singh, CEO of Reliance Infocomm, Karnataka ... More

OUTLOOK

For Reliance, entertainment means serious business — Post-Adlabs takeover plans DTH, radio foray
IT MAY be entertainment, but Reliance means serious business. "We are entering for the long-term. We want to be an integrated player in this industry," Mr Amit Khanna, Chairman, Reliance Entertainment Pvt Ltd, said about Reliance Capital's ... More

NEW PRODUCTS & SERVICES

M&M rolls out new pick-up vehicle
MAHINDRA & Mahindra on Wednesday set off fresh action in the pick-up utility vehicle segment by announcing the launch of its Maxx Pik Up Flat Bed. The Flat Bed would first be launched in Maharashtra, which is the biggest market for this ... More

Jabra Bluetooth handsets launched
MUMBAI: Jabra, the Danish brand of Bluetooth headsets, was launched in India on Wednesday. The headsets will be distributed through Faxtel Systems India Pvt Ltd. Jabra is part of GN Mobile, Denmark. The company is offering four ... More

Brand Quest

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