• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Port Info

• Ships in Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

K.V. Kurmanath

Hyderabad , July 6

WALT Disney Television International, which has launched a massive promotional campaign targeting some eight lakh students across 13 cities in the country, is planning yet another competition, making kids part of the `Kim Possible' programme in Disney Channel.

The channel is giving away some 2.2 million `spy goggles' using which children could crack the codes to help Kim destroy the villain.

While the channel would deliver 1.1 million goggles through various distribution channels, the remaining would be given away by Dabur through product sales.

"The idea is to make the kids part of the story," Ms Hema Govindan, Head (Marketing and Communications) of Walt Disney Television International (India), told Business Line.

Ms Hema, who is in the city in connection with the promos in schools here, said the competition would begin on July 25 and close on August 12. The company expected that this would give a push to the viewership of the seven-month-old channel.

The company selected 1,260 schools in 13 cities to promote the channel. "We introduce Disney Channel to the students, involving students in programme-driven competitions," she said.

Those who had not yet watched the channel would get a feel of the content. In Andhra Pradesh, 125 schools had been selected for the campaign.

She said the company saw four main gaps in the area of entertainment offerings to kids in particular and families in general. "Our study found that there is a dearth in pre-school entertainment and family movies. We also found absence of content addressing girls and nine-to-twelve's," she said.

"We have started developing content addressing these gaps," she said.

The channel would like to be kid-driven family entertainment channel.

She said the regional language channels in Telugu and Tamil had been received well.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Singapore Tourism Board bid to draw more film-makers

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line