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V. Rishi Kumar

Hyderabad , July 10

SAS Institute, one of the largest privately held software maker addressing business intelligence for enterprises, is expanding its Indian operations given the triple-digit growth in sales it has managed in the first half of this year.

The Managing Director and Chief Executive Officer of SAS India, Mr Sudipto K. Sen, told Business Line that the Indian business intelligence market has grown past the $33-million mark last year and is projected to grow by about 30-35 per cent this year.

The company would expand both R&D teams and marketing professionals.

According to independent reports from Frost and Sullivan and IDC, SAS India market share is up at about 23 per cent and this would grow significantly, Mr Sen said.

Unlike traditional systems integrated software for enterprises, SAS has developed an Enterprise Integration Platform, investing about $1 billion. Out of about $1.53 billion revenue last year, SAS invested about $600 million in R&D.

"Typically, if you look at a bank, they would need an integrated view of the savings bank, current account, demat account and credit card info. All of them are located in different centres. Through such a platform, from a single place, an administrator can get necessary information of all accounts. Verticals such as banking and financial services, telecom, which is among the fastest growing markets, retail and manufacturing are all using BI tools in a big way as a business differentiator," Mr Sen said.

Ninety-seven of the 100 Fortune-500 corporations in the US use SAS software since this handles all aspects of enterprise.

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