Financial Daily from THE HINDU group of publications
Thursday, Jul 14, 2005
Financial Daily from THE HINDU group of publications Thursday, Jul 14, 2005 |
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Marketing
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Standards & Benchmarks Corporate - Regulatory Bodies & Rulings FDA bans sale of `Red Bull' Our Bureau
MUMBAI: The Maharashtra Food and Drug Administration (FDA) has taken energy drink Red Bull by the horns! Prohibiting the sale of the drink in the State, the regulatory authority has asked the importers of Red Bull to substantiate that the drink does not contain ingredients of animal origin. "As per our information, the drink contains taurine, an ingredient whose natural source is various animal parts. The company importing the drink says it is synthetic. We have asked them to substantiate that taurine can be synthetically made and that Red Bull contains the synthetic product," the FDA Commissioner, Mr M. Ramesh Kumar, told Business Line. The energy drink is at present imported into the country from an Austria-based company, he said. While no time frame has been given to the importer, Mr Kumar said the company would be expected to get back with the information quickly, if the issue is to be cleared and the sales resumed.
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