The Hindu Business Line : Radico Khaitan may launch vodka brand next quarter

Radico Khaitan is also in an expansion mode. It has initiated talks with various parties for acquiring bottling plants, distilleries and liquor brands. The company had earmarked Rs 85 crore for acquisitions of bottling units and distilleries this year.

"Resources are not an issue. We are engaged in talks with various players in various parts of the country as part our expansion plans," Mr R. Vaziraney, President (Sales and Marketing), told Business Line.

He said the company started expanding its two flagship brands vertically. While its 8 PM whisky was expanded to the rum and brandy categories, Old Admiral, the whisky, was enlarged with rum and brandy segments.

Incidentally, both 8PM whisky and Old Admiral brandy had been recognised as two of the fastest growing top-10 brands in the region-wise Millionaires Club 2004 survey conducted by the leading Belgium magazine Drinks International. While the whisky brand grew at 38 per cent in the last four years, the brandy registered a growth of 48 per cent. Its Contessa rum too found a place in the club.

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