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Our Bureau

New Delhi , July 15

Barista Coffee Company on Thursday launched its new sub-brand of premium café — Barista Crème in Delhi. The Wi-Fi-enabled Barista Cremé also has a Corner Bookstore outlet.

Speaking on the occasion, Mr Partha Dattagupta, CEO, said, "Barista Crème is our tribute to the fine Italian coffee drinking culture that has caught up very well with the Indian consumers."

According to Mr Dattagupta, at Cremé, the coffee will be freshly roasted and cookies baked every three hours.

He added that the outlet is one of the five that will come up in the National Capital Region, Mumbai and Bangalore in the current financial year. Apart from the Crème chain, Barista will also start 60 new espresso bars in the current fiscal across the country, with the majority in the South. He also said that while it costs Barista Rs 20 to 22 lakh to open a normal espresso bar, it costs Rs 45 to 50 lakh to open Barista Crème and the company hopes to make Rs 15 to 20 lakh profit a month from each outlet. He further said that though the foodstuff at Barista Crème is 10 to 15 per cent more expensive than in an ordinary Barista espresso outlet, the table service and option of a lounge at Barista Crème makes it more than worth it.

Barista, established in February 2000, has over 120 Espresso Bars and Espresso Corners in over 17 cities.

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