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Reliance Info move to spread outdoor travel

Our Bureau

Chennai , July 17

THE Wild Macaw is all about travel, especially for students.

A Reliance Infocomm Ltd initiative, The Wild Macaw club is set to cultivate outdoor travel as a habit and create new learning experiences.

Ms Lakshmi Sharath, Regional Content Manager, Reliance Infocomm Ltd, said the target audience would be in the age group of 13 to 30 years, of travel enthusiasts, who like to discover, explore and have a passion for outdoor learning.

The company is looking at companies, schools and colleges.

The Wild Macaw will be offering a line up of activities, including outdoor session for discussions, lectures and projects on various themes. Camping, trekking, rock climbing, nature trails, cycle treks, beach walks and jungle trips will be planned regularly.

The Wild Macaw celebrated its launch with the culmination of a month-long contest, with the winners going for their first fun and education trip to Crocodile Bank for one night and two days.

The club has also tied up with organisations such as the World Wildlife Fund, Dakshinachitra and Jungle Lodges & Resorts Ltd to leverage their experience in this area.

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